$50 first month · $299/moLet’s talk
Service Lab
Systems for the trades

Sturdy software
for the trades.

Helping tradespeople answer every lead, book every job, and never let a customer fall through the cracks.

The problem

23% of home service leads never get a reply.

HBR audited 2,241 companies — 23 of every 100 leads got no response, ever.

= a lead that got no response

And the ones who did reply?

0hours

The average company takes 42 hours to respond to a web lead. By then it's stone cold — most buyers have already hired whoever picked up first.

5 min — the window closes42 hrs — average reply

It's not that you're lazy.

It's that you're running a broken system.

00:00on the clock
Website
Form
waiting…
Email inbox
Google Sheet
CRM

What we build

One system that catches every lead you've ever earned.

Service Lab

What we build:

01The front door

Website

A high-converting, visually stunning site that turns browsing leads into buyers.

02Capture & qualify

Funnel

A highly optimized funnel — intake, sorting, rating, qualifying and filtering, all built in.

03The record + failsafe

Database

One cohesive database of every lead that's ever come through your site — with a security layer and failsafe underneath it all.

04Single source of truth

CRM

The single source of truth for your business — we connect to the tools you already use and update automatically, so your team can close quicker without learning another software.

Powered by v1.0

Meet Relay 1.0.

Relay is the software layer behind every Service Lab build — the engine that wires your website, funnel, database and CRM into one living system. It captures, scores, stores and routes every lead the moment it lands, so nothing waits on a human and nothing slips through.

  • CAPTUREEvery lead scored and written to your database the instant it arrives.
  • ROUTETexts and emails your team off that record before anything else runs.
  • CONNECTSyncs to the CRM and tools you already use, automatically.
  • FAILSAFEYour own database underneath it all — a lead is never lost.
Explore Relay 1.0 OPERATIONAL · 99.98% UPTIME

Pricing

Software you
forget about.

One system, one subscription. Relay runs your intake in the background — so you can stop stitching tools together and get back to the work you actually do.

The whole system — one price

$299/ month

$50 first month · cancel anytime · no contract

  • Custom website
  • Funnels + qualification
  • Your own database
  • CRM wiring
  • SMS + email alerts
  • Hosting, domain + uptime
Let’s talk

15-MIN CALL · NO PITCH DECK · WE’LL TELL YOU IF IT’S NOT A FIT

Built once. Runs forever.

06 — Scope

We don't do SEO.

We don't run ads.

We don't build AI agents.

We don't sell you software you have to learn.

We build your intake. That's why it doesn't break.

CRMs we can build into

JobberServiceM8Service FusionKickservGorillaDesk+ your database

No supported CRM? The database is the product — every lead lands in a clean interface your team works from day one.

07 — Questions

Do I have to switch CRMs?+

No. We connect to Jobber, ServiceM8, Service Fusion, Kickserv and GorillaDesk. If you're not on one, your leads land in a database we build you.

Can I keep my current website?+

Yes — we rebuild the top-of-funnel layer on it, so you keep what you've got.

What happens if I cancel?+

The site and funnel deactivate. You're subscribing to intake that stays running, not buying a file you walk away with.

How fast is this live?+

Most builds go live in [X days — confirm before launch].

Is this SEO or ads?+

No. Explicitly no. We build intake — the system between your site and your phone. Nothing else.

What am I paying $299 for?+

Hosting, domain, uptime monitoring, retry handling, CRM API maintenance, and anything that breaks. It's live infrastructure, not a file that gets handed over.

What if my CRM's API goes down?+

The lead is already in your database and you already got the text. The failure is ours to fix, not yours to absorb.